Let’s get down to brass tacks.
You want a new Ford. You want to pay the lowest price.
Okay... here’s the deal:
Columbine Ford promises to beat any other Ford dealer’s offer on exactly the same Ford you want by $400.00.
If we don’t, we’ll give you $40.00 worth of gas to drive home on, for free.
As in “guaranteed” and we’re not kiddin’...